Insight.gg Is Quietly Revolutionizing Esports Coaching and Video Review
In the rapidly evolving world of competitive gaming, one platform is quietly becoming essential for coaches, analysts, and players alike. Insight.gg, a Canadian-based esports technology company, is helping teams streamline their coaching workflows through advanced video review and team collaboration tools. Since its public debut in 2021, Insight.gg has become a staple in collegiate, amateur, and professional esports programs, transforming how game footage is captured, analyzed, and shared.
At the heart of the platform’s success is Insight Capture, the company’s flagship Windows application designed to automatically record, tag, and upload gameplay. Unlike traditional screen recorders or streaming archives, Insight Capture uses built-in detection systems to identify key moments in-game—such as eliminations, deaths, round wins, and other pivotal events—across popular titles including League of Legends, Valorant, Overwatch 2, Counter-Strike 2, and Apex Legends. These clips are automatically organized and stored in the cloud, eliminating the need for manual trimming or external editing software.
The innovation comes at a time when esports organizations are looking for ways to increase efficiency and reduce the time between match play and feedback. In many programs, teams were previously forced to rely on a mix of Discord, Google Drive, screen captures, and spreadsheet notes to manage VOD review—a time-consuming and fragmented process.
Insight.gg solves this by centralizing everything in a secure, cloud-based environment. Teams can leave timestamped comments directly on video clips, annotate plays with color-coded markers, draw on paused frames, and collaborate either asynchronously or in real-time review sessions. The platform also supports role-based permissions, allowing coaches to control who can upload, comment, and access sensitive footage.
According to Insight.gg co-founder Kevin Ho, the idea for the platform came out of necessity. “We talked to hundreds of coaches and players across different levels and heard the same thing: there’s no easy way to review film as a team,” Ho told Esports Insider in a 2021 interview. “We weren’t just solving a content problem — we were solving a workflow problem.”
Since the launch of Insight Capture, user engagement has grown significantly. Teams across North America, Europe, and Asia now use the platform to run weekly film sessions, scout opponents, and review scrimmages more efficiently. Collegiate programs such as UC Irvine and Boise State have adopted it for their varsity teams, while pro organizations including NYXL and T1 have reportedly incorporated it into their coaching processes.
The platform’s popularity is also due in part to its game-agnostic design. While some esports software tools are locked into specific titles or publishers, Insight.gg supports multiple genres and is constantly expanding compatibility based on community demand.
As of 2025, Insight.gg has reportedly surpassed 30,000 users and is actively scaling its infrastructure to support growth. The company has raised over $1 million in seed funding and is expected to launch a new round this fall to further invest in AI-driven analytics and mobile support.
While competitors such as Medal.tv and Outplayed focus primarily on individual highlight capture, Insight.gg continues to differentiate itself through its team-first, coaching-focused approach. For esports programs focused on competitive improvement, structured film review, and long-term development, the platform is becoming an industry standard.
With collegiate esports continuing to rise, and remote coaching becoming more common even at the professional level, platforms like Insight.gg are redefining how teams prepare, communicate, and improve. Insight Capture isn’t just recording games—it’s unlocking a smarter way to compete.
